To set yourself up for image optimization success at the get-go, you should be mindful of the file type you select for each asset. Using page-speed insight tools offers a look at where your webpages are at now and where they could be in the future. If you plug your page URL into a tool like Cloudinary or GTmetrix, you’ll receive information about the current file size and dimensions of each image, what adjustments can be made to optimize them and the impact adjustments could have on page load times. ![]() It’s likely the collective file size of the images you so carefully selected are making your site too large.Ī page-speed tool can help determine which assets are responsible for the lag and need to be optimized. It's well designed, accessible and fresh. You did it - you just launched a new webpage. Six steps to optimize image load time on your website 1. To get under that 2.5 mark, assets must be optimized - no ifs, ands or buts about it. If it takes more than 4 seconds, Google considers it a ‘poor’ experience,” and will hold it against you in search ranking. ![]() “ Google wants this to happen in fewer than 2.5 seconds. Largest Contentful Paint, or LCP, is a vital that indicates the time it takes a page’s largest asset to load, which is (you guessed it) often an image. Still, Google demands that brands pay attention to how heavy an image is so much so that it references the weight of such assets in its Core Web Vitals - a set of three metrics that emphasize webpage performance. In conjunction with text, visual assets add depth to brand narratives and appeal to visual learners, - which account for roughly 65% of the world’s population. While removing them is tempting, images and video are today’s content frontrunners and belong in all digital strategies. Images account for nearly two-thirds of average webpage bandwidth, making them a primary culprit for slow load times. Read on for some other ways to further optimize your images! Why image optimization matters To find out more about how to enable AVIF in your image pipeline, you can check out our Images API documentation.īut AVIF formatting is just one great opportunity you can take advantage of. The image conversion is deployed entirely in the background by our API - editorial users don’t need to change their graphics workflows to take advantage of AVIF. This gives you improved SEO performance and reduces bounce rates on your pages - people have short attention spans! The AVIF image format reduces image file sizes, meaning your pages load faster than ever. ![]() This is why we’re excited to announce the release of AVIF image conversion as part of the Contentful Images API. This tells Google and other search engines that your web content and its performance are high quality and should be prioritized in results. Faster loading images create positive web experiences for readers, keeping them on your site longer. Bonus: Contentful now supports AVIF image formatting!Īs you’ll learn throughout this post, image quality and load times have a drastic impact on the SEO performance of your website.
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